Pinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII

People in the U.S. spent $15 billion on watch parties last year

The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at Mercedes-Benz Stadium in Atlanta Feb. 3.

Pinterest said in a blog post that 80 percent of Pinners planning Super Bowl parties incorporated Pinterest into their planning.

The company added that 188 million people in the U.S. watched Super Bowl LII last year, spending $15 billion on watch parties, or about $81 per person.

Pinterest broke up its tips for brands into these categories:

  • Décor: Pinterest said brands should target interests such as decoration, home décor and DIY (do-it-yourself) party to reach people seeking to add football-themed décor to their events.
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