Pinterest Introduces Visual Search Tool for Finding Items Without Text

The tool allows users to search for similar items by highlighting portions of pinned images.

Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text.

When viewing a pinned image, a new search button in the corner of the image allows users to highlight the portion of the image they’re interested in, and search for similar results. For instance, highlighting a lamp featured in a home decor pin would allow users to search for similar lamps.

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