Pinterest Hires the Man Behind Axe Marketing at Unilever

David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform.

Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.

"He will lead Pinterest's global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives," Pinterest said today.

The social sharing site has been filling its ranks with agency and brand veterans as it looks to build its marketing business. In April, Lisa Manowitz was hired from Twitter to lead its regional sales office in New York. She is head of partnerships on the East Coast.

"They seem to be stacking the deck with client and agency folks," one marketing insider said.

Pinterest is starting to sell promoted pins—paid posts that users see when they search the site for a wide range of categories from food to home décor.

The site also recently built better measurement tools for brands to track how well unpaid posts perform.

It's all part of Pinterest's broader strategy to lure more marketers and compete against social rivals like Facebook and search giant Google.