Pinterest Founder: Early Adoption Works Differently Now

Company plans to unveil redesigned profille pages soon

There’s no shortage of blinking display ads and giant billboards telling people what they want, but Pinterest co-founder Ben Silbermann said there needs to be more progress in helping people discover things that seem “handpicked” for them.

In a conversation with entrepreneur and investor Chris Dixon, at South by Southwest, the (thus far) media shy Silbermann opened up about the ideas behind his popular virtual pinboarding site and the path to its success.

He said he’d always been interested in social products, so after working for Google for a couple of years, he left to create apps with a friend of his.

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