The 2020 edition of LGBTQ Pride Month comes without many of its typical large parades and festivals due to Covid-19, but Pinterest is not lacking for related activity on its platform.
Pinterest said in a blog post that it compared searches from April 20 through May 17 with the exact same time period in 2019, and it found spikes in queries for LGBTQ coming-out stories (93%), drag makeup (77%) and transgender transition (70%).
In addition, searches for LGBT pride quotes were up eight times year-over-year, and there were more modest increases in queries for rainbow nail art (55%), pride illustration (44%) and bi pride tattoo (30%).
For Pinners taking their relationships to the next level, searches for lesbian proposal tripled year-over-year, while lesbian wedding suit saw a 96% surge.
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