Pinterest and Its Agency Friends Create Special Pin Boards for Cannes

Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival.

With the help of Dentsu, The Barbarian Group and Ogilvy & Mather, Pinterest launched a creative community to post ad concepts and material.

“We're collaborating with industry creatives to create boards that'll help get creative juices flowing,” a Pinterest rep said. “We have boards for creative elements like color, patterns and typography as well as mediums like film and packaging.”

The Cannes Lions International Festival of Creativity is going on this week—members of the ad world are meeting with media buyers and agency elite to toast digital and broadcast campaigns and develop future ones.

Pinterest’s ad business is still nascent with brands just starting to buy sponsored space on its boards, which users search and follow. Advertisers can buy prominent positions within different categories and search terms.

The social tech community—Facebook, Twitter, Pinterest, Tumblr, LinkedIn, etc.—is vying for attention at Cannes. Facebook and Instagram, for instance, are holding sessions with brands to build campaigns. Twitter is flying a drone. LinkedIn is talking with industry partners about its latest ad tools, like giving brands better ways to test content on the platform before committing to creative for full-fledged campaigns.

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