Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival.
With the help of Dentsu, The Barbarian Group and Ogilvy & Mather, Pinterest launched a creative community to post ad concepts and material.
“We're collaborating with industry creatives to create boards that'll help get creative juices flowing,” a Pinterest rep said. “We have boards for creative elements like color, patterns and typography as well as mediums like film and packaging.”
The Cannes Lions International Festival of Creativity is going on this week—members of the ad world are meeting with media buyers and agency elite to toast digital and broadcast campaigns and develop future ones.
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