Pinterest Adds Several New Ways for Pinners to Shop

It can now easily be done via Pins, boards, search and browseable style guides

When Pinners search for home-related terms, they will see curated style guides Pinterest
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Pinterest released several new shopping features Tuesday aimed at enabling retailers of all sizes—particularly small businesses—get their products in front of potential customers who are shopping from home due to the coronavirus pandemic.

Searches for “helping small business” are up three times compared with two weeks ago, and Pinterest said the number of shoppable Product Pins on its platform is up 2.5 times year-over-year, driving a 2.3 times increase in traffic to retailers.

The total number of Pinners engaging with shopping on Pinterest is up 44% compared with this time last year, the company added.

A new shop tab was added to Pinterest’s search experience, enabling users to shop for in-stock products from a range of retailers when searching for terms such as “spring outfits,” “office décor” or “kitchen remodel.” Price and brand filters are also included.

Pinterest

When Pinners visit their own home décor or fashion boards, they will see a shop tab with products from Pins on those boards or inspired by those pins. A Pinterest spokesperson said, “Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.”

More updates to Pinterest’s visual search experience led to more products being shoppable via Pins. Users who hover over Pins and click “shop similar” will see related in-stock products for looks and rooms.

Finally, when Pinners search for home-related terms such as “living room,” they will see curated style guides enabling them to browse home ideas in styles like mid-century, contemporary and rustic.

Pinterest said social distancing guidelines put in place to combat Covid-19 have spurred a 70% spike in searches for “home office setup,” while “employee gifts” searches are up four times and searches for “care package ideas” doubled.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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