Pinterest Adds More Transparency for Users at Feed and Pin Level

Pinners will get a better understanding of why they see certain content

Pinners can share feedback on why they’ve hidden a Pin Pinterest
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Pinterest is giving its users a clearer picture of why they are seeing the Pins that show up in their home feeds.

Two features are rolling out Tuesday: a home feed tuner and Pin-level edit options and controls.

Pinterest said in a blog post Tuesday that its top requests from Pinners include more control over what they see in their home feeds and better ways to train its algorithms to understand what they like and don’t like, adding that the two new features will enable them to easily see boards, topics, followed accounts and recent history, all of which contribute to their recommendations.

Early testing of the features resulted in complains declining by over 50%, according to Pinterest.

The home feed tuner is available at or via account settings on desktop (via the three dots button), Android (via the settings icon) and iOS (under profile settings).

Pinterest said users can toggle each of the factors that contribute to their content mix on or off, adding that Pinners can now opt in to recommendations from their secret boards, with those boards remaining hidden from their profiles.

Potential use cases for the home feed tuner include turning off recommendations once a wedding, vacation or home remodel is complete, or searching for Halloween ideas without see them throughout recommendations.

The company described its new Pin-level controls as follows: “If you ever see a Pin in your feed and wonder how it got there, you’re in luck. Now you can tap on the ‘…’ under any Pin to see why you are seeing the Pin and to give feedback if you don’t like it. You can also share feedback on why you’ve hidden a Pin so that we can learn not to show you similar ones in the future.”


Pinterest head of Pinner products Omar Seyal said in an email, “We built these features in direct response to Pinner needs and to give people a way to turn recommendations on or off, while more easily controlling content that might be irrelevant or sensitive. We approached this in the same way our engineers build recommendations on the backend, by handing a control panel over to the Pinner so she can tune her home feed and have the most relevant and inspirational experience possible.” David Cohen is editor of Adweek's Social Pro Daily.