Pinterest Adds Advertiser-Friendly Features
Now users can pin on the go with mobile
Pinterest has launched new features that the company said in a blog post are a "first step toward making pins more useful," particularly for advertisers.
The company added pins that embed information about products, recipes and movies, along with a Pin It button for mobile apps.
Pinterest announced a partnership with Netflix, Time Warner's Flixster and Rotten Tomatoes to create "active" pins for movies that provide details like film ratings and cast members. For its product pins, Pinterest partnered with brands ranging from girly online darlings such as Etsy, Anthropologie, Modcloth and Urban Outfitters to retail giants like Walmart, Home Depot, Sony, Target and eBay.
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