Pinterest continued to combine visual search and ecommerce with its introduction Monday of a Shop tab in the results generated by its Lens visual search tool.
Pinners can click the camera in the search bar, snap or upload a photo and click on the Shop tab for a feed of shoppable product Pins related to in-stock products identified in the image.
Those shoppable product Pins link directly to retailers’ checkout pages.
Pinterest said in a blog post that it is seeing three times as many visual searches using its camera than at this time last year.
Roughly
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