Pinterest introduced two new shopping features Tuesday: browsable catalogs alongside Pins, and personalized shopping ideas in its feed.
When Pinners scroll under a Product Pin and click “More from the brand,” they will see all of the latest, in-stock products from that retailer in one place.
And while Pinterest users are shopping, personalized shopping ideas will appear atop their feeds.
Pinterest said in an email, “Pinterest has a growing suite of shopping features including Product Pins, catalogs and shopping ads, and, when combined, they enable retailers to distribute their products across shopping surfaces to an audience with commercial intent.”
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