Pinning Versus Highlighting On Facebook Timeline

Pins address some of what consumers' greatest concerns about timeline: the layout can overwhelm some people, and getting to the pinned post requires less scrolling than anything highlighted does.

We need to revise some of our advice to you about pinning versus highlighting on Facebook timeline pages.

Pinned posts can enjoy the most engagement than other all other posts on timeline, simply because of greater visibility. While highlighted posts occupy twice the space, stretching across two columns, the higher placement of the pin makes people notice them first.

Pins address some of what consumers’ greatest concerns about timeline: the layout can overwhelm some people. Getting to the pinned post requires a wee bit less scrolling than anything highlighted does.

The flurry of reports on timeline page engagement rates offered mixed results on whether pinned posts boast the most engagement, but one in particular, from Wildfire,said pinned posts perform best.

We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in