PIB: Magazine Ad Revenue in Decline
Year-over-year magazine ad revenue page declines accelerated in the third quarter as the ongoing weakness in the economy led to declines across a broad swath of advertising categories.
Rate-card-reported ad revenue for the third quarter dropped 8.8 percent over the year-ago quarter, with pages off 12.9 percent, per figures released Oct. 14 by Publishers Information Bureau, a service of Magazine Publishers of America.
Categories showing steep revenue declines in the third quarter included the usual suspects of Automotive, which was down 23.9
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