Physical Bookstores Drive eBook Sales: Simba

The Simba report surveyed more  than 110 bookstores across the country and found that 38% stores said that their regular customers who own a Nook or a Kindle return to their stores to browse without buying anything. Forty-three percent of the same booksellers also said non-regular customers often or very often come to browse before leaving to buy from another retailer.

Michael Norris, senior analyst of Simba Information’s Trade Books Group, stated: “Believing that adults will begin taking to e-books in large numbers because of Borders’ liquidation is a dangerous assumption.