Photos, Halloween, Pixable, Washington Post Social Reader and More on This Week’s Top 20 Emerging Facebook Apps by MAU

Photo applications were popular on our list of emerging apps by monthly active users this week. There were also horoscopes, a few brand apps, a Halloween app and the Washington Post Social Reader. The apps on our list grew from between 80,000 and 590,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

Name MAU Gain Gain,%
1.  My Photos+ 810,000 +590,000 +328%
2.  Mejores Amigos 560,000 +410,000 +513%
3.  Zombie Island 830,000 +380,000 +97%
4.  Horoscopes 550,000 +340,000 +227%
5.  Red Bull Home Tab 850,000 +270,000 +49%
6. 350,000 +250,000 +1,250%
7.  Endomondo 470,000 +230,000 +121%
8.  My Photos 800,000 +190,000 +34%
9.  Your Fa.ce in a Hole | Tu Cara en un Hueco 280,000 +180,000 +300%
10.  Chat Pro by mSonar 490,000 +170,000 +59%
11.  Puss in Boots Fan Tab 130,000 +110,000 +550%
12.  Wasteland Empires 360,000 +100,000 +40%
13.  Auto Collect Games Bonuses 200,000 +100,000 +125%
14.  Gol Mania 720,000 +100,000 +17%
15.  Huddle To Fight Hunger 190,000 +100,000 +111%
16.  Le Mie Foto 430,000 +100,000 +33%
17.  Stardoll 1,000,000 +90,000 +10%
18.  Halloween Treats 630,000 +90,000 +17%
19.  Washington Post Social Reader 490,000 +80,000 +26%
20.  Pixable 990,000 +80,000 +9%

My Photos+ with 590,000 MAU, Mejores Amigos with 410,000 MAU, My Photos with 190,000 MAU and the Italian version of this latter app, Le Mie Foto with 100,000 MAU, were basically the same. They presented users with a photo gallery of their friends’ photos, allowing them to Like or save them. Liking them publishes a feed story. Then there was a leftover Halloween app, Your Fa.ce in a Hole | Tu Cara en un Hueco, with 180,000 MAU, and the app allowed users to add their own photos, or those of their friends, to Halloween costumes, then published the photo to the stream. Finally there was Pixable with 80,000 MAU.

The next most interesting addition to our list this week was Washington Post Social Reader, which grew by 80,000 MAU. The rest of the list was a mixed bag of different types of apps.

Horoscopes grew by 340,000 MAU and asks users to sign up for daily horoscope Wall posts. The Red Bull Home Tab grew by 270,000 MAU. grew by 250,000 MAU and appeared to be little else than a website on a tab that then asks users to login via Connect. Endomondo with 230,000 MAU and Chat Pro by mSonar with 170,000 MAU were not available to review.

The Puss in Boots Fan Tab grew by 110,000 MAU. Auto Collect Games Bonuses grew by 100,000 MAU and is an app that allows you to see all your game bonuses in one interface and then collect them at once. Kraft’s Huddle To Fight Hunger also grew 100,000 MAU and basically is an app on the Page that lets you Like it to donate a meal for charity. Finally there was Halloween Treats with 90,000 MAU; this is one of those apps that asks you to invite all your friends to use the app before it does anything. It also asks you to sign up for an email list.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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