Phones Trump Kindles & iPads As eBook Readers For Under 30 Set

Think young people don’t read print? Think again. According to a new report from The Pew Research Center’s Internet & American Life Project which looked at the reading habits of Americans between the ages of 16 and 29, 83 percent of them have read a book in the last year and 75 percent of them read a print book. The report also found that 19 percent of them read an eBook in the last year and 11 percent had listened to an audiobook.

Interestingly, the study found eReaders and tablets are not the main way that these young Americans read eBooks. Among those surveyed under the age of 30 who read eBooks, 41 percent read them on their cell phone, 55 percent read an eBook on their computer, 23 percent of them read the eBook on an eReader and 16 percent had read them on a tablet.

According to the report, almost half (47 percent) of these Americans read long-form content digitally. This includes eBooks, digital magazines and digital newspapers.