Phone Turn-by-Turn Navigation Impacts Garmin GPS Sales by 5 to 10 Million Units

I’ve been wondering what kind of effect smartphone free turn-by-turn navigation capabilities are having on traditional GPS driving navigation device firms. Reuters reports on an interiew with Garmin’s CFO that provides some insight.

INTERVIEW-Garmin mulls future of smartphone unit

Traditional PND (Personal Navigation Device) sales are expected to fall 5% per year for a “couple of years”. PND prices have been pushed down for an average selling price of $135 this year and expected to fall slowly in 2011.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in