Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have become accustomed to for digital campaigns.
Called "Research Reborn," it's essentially an ads-analysis dashboard that combines TV, print, digital display, etc., along with non-media factors such as pricing models. What's most notable, though, is the fact that client McDonald's, according to Phoenix Marketing, has helped develop the platform.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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