Phablets Gaining Global Popularity

Samsung NoteThe number of phablets shipped last year reached 20 million, a figure that will jump up to 120 million by 2018, according to Juniper Research.

Phablets, those bulky smartphone, tablet-like devices (Juniper defines it as a smartphone with a 5.6-inch display) will be particularly popular in Asian markets, including among South Korean gamers and Chinese video streamers looking for a higher quality screen, the research group predicts.

Android and Windows will drive the emerging category with the Nokia Lumia leading Windows and the Samsung Note series leading Android.

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