Pfizer Helps College Grads Get Over the Fear of Getting Old

Promoted by PR AOR W2O Group.

Pharmaceutical giant Pfizer launched a new campaign this morning with the assistance of W2O Group and creative ad agency Huge.

The campaign makes no mention of pharmaceuticals themselves; it’s part of a project launched in 2012 called “Get Old,” which aims to position Pfizer as a sort of companion on the journey of life.

Here’s the video:

Again, notice that the work does not mention the company’s product.

This campaign follows one from last year that focused on what Stuart Elliot of The New York Times called “FOGO,” or fear of getting old.

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