PEW STUDY: Local News Still Rules Consumption
It's (not so) hard out there for a reporter after all!
Good news for reporters in local DMAs across this great land of ours: we still love you, apparently — so, chin up, hunker down, and keep doing your reporting thing. You don’t need to join “the dark side” just yet.
Pew Research Center just compiled the results from a selective study on local news. The analysis wunderkinds at Pew surveyed three varied media markets for this information — Denver; Macon, Georgia; and Sioux City, Iowa.
All three cities provided the same information.
For its research, the Center performed “a landscape audit cataloging the full range of news providers operating in the area; a content analysis of the actual news output produced over a week’s time; a public opinion survey of residents focusing on their local news habits and civic engagement; and an experimental examination of Facebook and Twitter posts in each area.”
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