PetSmart PR: One Tiger Cub

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The Phoenix Business Journal points to the positive PR PetSmart gets from white tiger cub Diamond’s visit.

The cub was spotted at a PetSmart store near Tampa–zookeepers brought the cub in to buy a leash, the story says. Quoting the Business Journal: “Nothing sells newspapers, Internet stories or TV news like baby animals.”

A picture of the tiger ran in The Tampa Tribune. The Tribune reports that the 28-pound, 9-week-old white tiger is “a rarity in the wild, let alone on the leash aisle at PetSmart.”