4 Ways Brands Can Use the Psychology of Color as a Competitive Edge

Opinion: Think of Coca-Cola’s characteristic red, or the yellow golden arches of McDonald's

Are you looking to improve your brand and win more customers? Then you should give more thought to the way you use colors.

Humans are visual beings. The brain processes pictorial information 60,000 times faster than it processes text. In addition, 90 percent of the information sent to our brains is visual. And an important component of that visual information is color.

Color psychology, the study of how color affects human behavior, is a hugely debated topic.

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