Peter Shankman Reveals New Business Plan & Explains Why It Pays to be Nice in New Book

We caught up with Peter Shankman, founder of HARO, entrepreneur and soon-to-be-father, regarding his new book, Nice Companies Finish First. The principle hits close to home for Shankman; after all, he makes it his business to be nice. Literally.

He told MediaJobsDaily in an exclusive phone interview, “I’m starting a new company with someone — a very high level person at a PR firm — a start-up and we’re going to create a company that teaches companies how to create these moments of niceness that can actually generate some revenue and cut their marketing budget by half.”

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