Peter King Signs Contract Extension With SI

Twenty-seven years and counting.

Peter King has been with Sports Illustrated since 1989. Thanks to a just-signed, multi-year contract extension, that’s where King will remain.

King told CNNMoney that although he considered moving on from SI, Time Inc.’s support of his site——gave him a reason to stay.

“I am so bullish on the future of an independent site covering football with room to grow,” said King. “And the backing of Time Inc. was really important, because the company has committed to expanding The MMQB with quality hires. That was significant.”