PETCO, More than 700 Others Adopt Merchant Store
Have you ever wondered how Facebook stores, like the one used by PETCO, are created? SortPrice.com introduced its Merchant Store application, which powers the pet-supply retailer’s presence on the social-networking site, nearly one year ago.
The company says more than 700 merchants are currently using Merchant Store, which allows them to add select products or their entire catalogs to their Facebook pages, as well as photos and direct links to their own Websites. Users can comment on the wish lists of other users and invite friends and family to visit their own lists.
SortPrice.com
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