PETA Has Words for SeaWorld in New Video
This back-and-forth won't end anytime soon.
Back in March, SeaWorld attempted to more assertively defend its damaged reputation and drive the “one-sided” conversation with a campaign focusing on videos in which employees discussed facts about the company and its whales.
The company then took a “real-time marketing” tilt with the #AskSeaWorld Twitter experiment. Like nearly all such campaigns (see Bill Cosby, Robin Thicke, etc.), this one attracted a whole lot of negative attention.
Now, PETA has responded to the original campaign (for which no agency ever directly took credit) with its own.
This is the organization’s in-house take on those ads:
That was blunt!
The organization has surprised no one with its full-frontal assault on SeaWorld, this time playing off a trending hashtag (which no one uses anymore, duh):
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