Twitter is going all-in on Periscope: One day after adding pre-roll ads to the livestreaming application, the social network introduced two new ways for users to mine insights about their audiences, along with announcing that Periscope videos can now be watched directly in Twitter Moments.
In an effort to drive the use of live video on Twitter, Moments creators can now include all tweets, including those with Periscope livestreams, in their Moments.
On the analytics side, Twitter announced:
- Periscope Activity Tab, which gives users of the livestreaming app information on interactions such as when they are followed by other users and when their replays are watched.
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