Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting.
Through Undertone parent company Perion's MakeMeReach platform, advertisers will be able to use the Canvas ad format for cross-device campaigns across Facebook.
Canvas, which was unveiled during the 2015 Cannes Lions International Festival of Creativity, lets brands more efficiently build campaigns that load a lot faster on mobile devices. Since its launch, brands including Ford, Target, Nike, Samsung, Apple and L'Oréal have
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