Performance Advertising's Future on Social Platforms: Bright, but with Room for Improvement

Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.

This spring, Inside Network held a sold-out summit on the growth and monetization of apps and games on social platforms.