Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.

Now, New York-based Percolate says it's set to take over Silicon Valley. Percolate announced a $40 million fundraising round today and plans to grow its San Francisco office, where most of its enterprise software rivals are centered.

"We are building a really large company," said James Gross, co-founder and president.

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