PepsiCo Sponsored Blog Pulled from ScienceBlogs After User Revolt
After just two days, a PepsiCo sponsored blog has been removed from ScienceBlogs, the largest online community dedicated to science, after negative user reaction.
Adam Bly, founder and CEO of Seed Media Group, which created ScienceBlogs, said in a statement today:
We apologize for what some of you viewed as a violation of your immense trust in ScienceBlogs. Although we (and many of you) believe strongly in the need to engage industry in pursuit of science-driven social change, this was clearly not the right way.
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