Pepsi Using Foursquare on Worldwide Social Media Campaign

An interesting and rather clever social media move by Pepsi was buying competitive keywords that resulted YouTube searches for "Coca-Cola" generating a sponsored link to the Pepsi polar bear spot. Of course, Coca-Cola retaliated and searches were redirected to coca-cola.com.

Pepsi is using a Foursquare badge on a worldwide campaign as a very important part of the company’s “Summer Time is Pepsi Time” social media and TV campaign.

According to Marketing Daily, the Foursquare partnership came into operation during the 4th of July weekend. Starting with a second TV spot called “Uncle Teddy,” the Foursquare badge campaign was launched. The Pepsi ad blatantly steals the polar bear theme from Coke. The ad was originally previewed on Pepsi’s Facebook and YouTube.

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