Pepsi Brings Live Concerts To Their Twitter Followers
Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.
The new promotion will give followers of Pepsi’s Twitter account (@Pepsi) the chance to see live concerts streamed online this summer. Pepsi is also teaming up with Nicki Minaj for a TV commercial.
This Twitter campaign is part of Pepsi’s larger global campaign to battle its arch-rival, Coca-Cola, in the eternal struggle between cola brands.
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