Pepsi Is Using VR And Nostalgia to Send Super Bowl Fans Back in Time

It's partnering with Google Zoo

This weekend, Pepsi is hoping to bring people back to the future via virtual reality.

As an extension to its Super Bowl campaign airing this weekend, Pepsi has created a pop-up VR experience near U.S. Bank Stadium in Minneapolis where visitors can explore a few short scenes based on the brand’s iconic ads of the past. (Adweek initially reported Pepsi’s VR plans on Tuesday evening.) Fans watching at home can view the experience with their own VR headset or through a web-based VR microsite as soon as this week.

The experience, created in partnership with Google, begins by taking the viewer inside an old race car on the streets of an unknown city.

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