Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels.
The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys ogling not Crawford, but a can of Pepsi, and another from 1998 featuring Jeff Gordon in which the former race car driver races around a track while simultaneously trying to reach for a Pepsi can in his car.
According to a source familiar with the project, Pepsi partnered with Google to create VR activations where people can insert themselves into the ads.
“Basically, you’re able to insert yourself into the video and see what they see as though you were the car driver, etc.,”
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