Pepsi Encourages Fans To Recycle With Bottle Promise Campaign on Facebook
PepsiCo recently launched a campaign supporting recycling on Facebook that plays on the psychological principle of commitment. Called 'Bottle Promise', the campaign offers a chance to win a reward for making certain achievements by new years.
PepsiCo recently launched a campaign supporting recycling on Facebook that plays on the psychological principle of commitment. Called ‘Bottle Promise’, the campaign offers a chance to win a reward for making certain achievements by new years. More after the jump.
The shell of the campaign is a Facebook application that’s promoted via Pepsi’s ‘Dream Machine’ fan page. Dream Machine is the opposite of a soda dispensing machine – a recycling contraption that subsumes recycling pledges in exchange for points.
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