People Who Follow Brands Are More Likely to Buy Their Stuff
Recent studies shows that people who become fans (Facebook) or follow (Twitter) different brands tend to buy, or recommend to others, their products.
What a surprise! Some of you may thought that this is it – here are evidence that social media marketing works and brings in $$$. Folks, wait a minute! By getting more followers you don’t get more satisfied clients – they are the same fans you had before – they just clicked that shiny “follow” button now.
The real value is not the number, but a channel you have to make a “call to action”, to buy your product or use your service.
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