People, puhleeze!

images-40.jpgPeople magazine is poised to roll out its redesign of, which promises to be bigger, badder and bolder. Or something like that.

We’re guessing that this is really about, what it’s always really about, is advertising. As ad sales grow online, magazines and newspapers clamor to give advertisers shimmery new content — revamped, retooled versions of what they’ve always been doing.

Already this summer People took over most of the ad sales for the site from AOL, creating new places for the brand to make new advertising dollars.

So the revamp might end up being more of the same stuff everyone else has: Celeb pictures, fashion, gossip. But by repackaging it as something new People can rake in more online ad dollars. We wonder if “people” will care.