People Magazine Tops Hot List, Esquire‘s David Granger Named Editor Of The Year

Adweek Media has come out with the annual “Hot List,” counting down magazines that have “a track record of standout advertising revenue and page growth.” This year, however, given the state of the economy and the magazine industry in specific, the list has taken other factors into account, including newsstand sales, ability to engage readers, innovative brand extensions, and the ability to inspire new readers to pay for content.

Topping the Top 10 list for magazines this year is People. AdWeek explains that smart branding played a significant role in why the celebrity-focused weekly is their top choice:

From print spinoffs (StyleWatch, People Country) to taxi TV to iPhones, People magazine’s brand seems to be everywhere. But even with the glut of celebrity info online, the Time Inc. title remains a powerhouse in print, holding the top spot in ad pages. With high circ prices ($4.12 single copy, $102.73 subscription) and ad response, People is called “the workhorse of the business” as unfaltering growth leads one buyer to say, “There’s something magical about the People franchise.”

More after the jump!

Rounding out the Top 10 Hot List are Women’s Health, Cosmopolitan, Men’s Health, The Economist, Sports Illustrated, Runner’s World, Family Circle, More and Parent & Child.

Taking this year’s win for “Editor of the Year” is Esquire editor in chief David Granger:

While other editors muddled through the economics of retrenchment, Granger pushed forward, publicly embracing print while exploring its transformation through technology. The magazine published two covers that functioned as pieces of origami; one used augmented reality to transform a static medium into something fluid and delightfully unexpected. Esquire launched a replica of its print edition for the iPhone, and Granger got involved with a larger Hearst initiative to show what magazines might look like on advanced reading devices like tablets and e-readers. In the darkest of times in recent memory, Granger best articulated the magazine industry’s need to redefine the act of reading. His outspoken defense of print’s continuing relevancy and creativity in pursuit of that earn him recognition as AdweekMedia’s Editor of the Year.