People Magazine Trump Issue Racks Up Impressive Numbers

President-elect provides Time Inc. with a newsstand boost.

PeopleMagTrumpCoverFor Hillary Clinton supporters, the People magazine issue that came right before the current one emblazoning The Rock might as well have included the cover line “The Vexiest Man Alive.” But for consumers in Electoral College red states, it was a different story.

From a report by Keith J. Kelly:

Single-copy sales over the weekend [for the Trump cover issue] were estimated to be 635,000-up by 20 percent from the same issue a year ago, according to one reliable newsstand source.

What’s more, writes Kelly, if the Trump issue figures are compared to the last couple of months, these newsstand sales represent an even bigger increase of about 50% over the October-November issues average. Per our sister site TVNewser, the ratings for Trump’s weekend interview with Lesley Stahl on 60 Minutes were by certain measures the program’s highest since Steve Kroft sat down with President Obama and First Lady Michelle Obama in 2008.

Previously on FishbowlNY:
People Magazine Wants You to Forget
People Editor Responds to Trump Issue Criticism