People Love 'People'

A month after topping 1 billion Web pageviews (Omniture), People says it’s become the first celebrity magazine to surpass 1 million Facebook fans, which it claims is one of the largest fanbases of all magazines on the platform.
 
One would expect the nation’s most widely read magazine to have a big Facebook presence. But in April 2010, People had only 23,000 fans. The magazine made a concerted effort to get its numbers up, in part by hosting sweepstakes and campaigns on the social network tied to franchises like “Sexiest Man.”
 
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