People Dominates MPA's New Brand Audience Report
People magazine officially dominated the MPA’s new metric Media 360°, which seeks to quantify how much consumers desire a specific glossy’s content across multiple platforms. People’s total score was 71,395. The next closest magazine was Better Homes and Gardens, with 47,871.
The MPA launched Media 360° because the previous way of measuring a magazine’s success — via circulation and/or ad pages — was extremely dated.
“With Magazine Media 360, we finally have a comprehensive accounting of consumer demand for our brands, an imperative for the industry since, with the growth of new, rapidly evolving digital platforms, consumer demand is today’s media currency,” said the MPA’s CEO and president, Mary Berner, in a statement.
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