Penthouse Publisher Outbids Hefner in Battle Over Playboy
As expected, Marc Bell, owner of adult social networking site FriendFinder and publisher of Penthouse, has launched a $210 million bid for Playboy Enterprises. Bell’s offer trumps one Playboy founder Hugh Hefner made earlier this week. Hefner’s privatization bid valued the company at $185 million.
TheWrap reports: “In making the offer, Bell and Boca, Raton, Fla.-based FriendFinder announced that they have retained Imperial Capital LLC as a financial adviser.”
As expected, Bell used the opportunity to tweak the 84-year-old icon.
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