Pentagram’s Day in the Sun


The kind people from The Bubble Process passed us over to a great story all about Pentagram in yesterday’s New York Sun. And when we say “it’s all about Pentagram,” we mean it. It’s a whole feature on the influence the firm has had NY, creating identities for what seems like nearly every major institution in the city. In it, you’ll hear bits and pieces about a bunch of different client projects (and the clients who love them for it), and all mostly focused on everyone’s favorites: Bierut and Scher. Also, some scoop on what might be next on the Pentagram plate:

Now Ms. Scher is in early discussions with two institutions based at Lincoln Center about redesigning their visual identities. Mr. Bierut is designing identities for the Museum of Arts & Design, for its new home at 2 Columbus Circle, as well as for the Tenement Museum and the Museum of Chinese in America.