Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Will provide resources to WWD and Fairchild Media

Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October.

Penske Media also currently owns Fairchild Media and Women’s Wear Daily and made this investment to secure how those titles report on the fashion and retail business.

“The future of fashion will rely much more on material sciences, sourcing and technology, so to bring into the fold the leading media publication in that space opens important opportunities for our WWD and FN brands as well as for our readers and partners,” said PMC Chairman and CEO Jay Penske.

“Eddie [Hertzman] is a remarkable entrepreneur,” said Penske.

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