Despite Controversy, Pencake Is the Largest Known Quiz Developer on Facebook
You’ve probably never heard of Pencake Limited, but the Hong Kong-based developer is the largest non-social gaming developer on Facebook — at least by monthly active users, as it now has 36.2 million, according to AppData. Why? It’s a quiz application developer, with more than 100 titles (and perhaps many more) in a variety of languages, that has managed to grow despite Facebook’s efforts to tune down these sorts of apps.
Founded in 2008, the company describes itself as a “marketing solutions provider” that makes custom quizzes, contests and other campaigns for other companies.
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