Peloton Gives CMO Seat to Lori Tauber Marcus

Peloton "changed her life," so think she won't be successful here?

In the world of indoor cycling — be it your home or the gym — arguably no other brand has seen more PR love than Peloton.

Admittedly, I’ll wait for that sweaty guy to get off the Peloton in my place before I think about throwing my own ham-hocks on those other spinning machines.

A cycling machine like that requires great messaging, skilled PR representations, and some adept knowledge of media relations. Thanks to a press release and some nice answers, the PRNewserverse knows Peloton has their gal.

Meet Lori Tauber Marcus, Peloton’s new CMO.

Marcus,

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