PEJ Study: Bloggers Offer Mixed Verdict on Midterm Elections; Twitter Users Encourage Voting

The Pew Research Center’s Project for Excellence in Journalism released the results of a study titled Parsing Election Day Media — How the Midterms Message Varied By Platform, examining coverage of Tuesday’s elections by various media. Following are the findings for bloggers and Twitter:

Bloggers offered a more mixed election verdict than much of the rest of the media. While the themes of GOP and Tea Party victories accounted for about 42 percent of the conversation, the competing idea of a mixed result or a setback for the Tea Party accounted for about one-quarter of the discussion. And the second-biggest election theme among bloggers (at 18 percent) was allegations of, and concerns about, possible voter fraud.

Twitter users demonstrated their platform’s function as an organizing and galvanizing tool. About two-thirds (64 percent) of the Twitter conversation monitored by PEJ focused on calls to action, on encouraging people to vote. And most of that (41 percent) came in the form of nonpartisan appeals. One other theme to emerge on Twitter was that people were tired of what they perceived as a nasty and negative campaign season (9 percent).

PEJ used technology from social-analytics firm Crimson Hexagon.

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