Pearlstine Joins Bloomberg as Chief Content Officer

 Looking to burnish its news operations, Bloomberg has named Norm Pearlstine, the once longtime editor in chief of Time Inc., to the newly created position of chief content officer.
 
In his new role, Pearlstine will work with Bloomberg News founder and editor Matt Winkler to look for ways to improve on and grow the company’s TV, radio, magazine and online news businesses, the company said. He will report to Bloomberg president Dan Doctoroff, who said in a statement, “Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century.”
 
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